Incredibly smudge-resistant, water-resistant, buildable mascara / .28 oz

Eye of Horus Goddess Mascara is the first product that was created by this amazing Australian brand, and it’s still their worldwide best seller. (It’s also still winning awards — most recently, “Editors’ Choice” at the 2023 Beauty Shortlist Awards.)

A favorite of many Australians with sensitive skin and eyes, this mascara gives you beautifully natural, feathery-looking lashes with just one layer; it’s also eminently buildable for a more dramatic look, thanks to its wax-based formula that doesn’t clump like others often do.

Perhaps most exciting: that wax base is what also makes it smudge- and water-resistant. Truly. You can even exercise or swim in it, and it won’t run. If you’ve struggled with either good-for-you mascaras that smear or smudge-resistant formulas that irritate your eyes, you’ve got to try this one. 

Its user-friendly nature even extends to its removal at the end of the day: Goddess Mascara removes almost like a tubular mascara, easily sliding off with very warm water that softens and melts its natural waxes.

Like all Eye of Horus products, Goddess Mascara is cruelty-free and all ingredients have been ethically sourced. Because it contains beeswax, it is not vegan; if you’re searching for a beeswax-free mascara, check out  The payoff is similar, but it's less buildable and not smudge- or water-resistant.

Goddess Mascara is available in classic black as well as brown (a great alternative for a softer look, or those with lighter hair).